Objective / Launch "Taking Injustice Personally" (Amnesty's new brand ethos and campaign) with a strategy, a big idea and creative executions.
Target / 18-25 year olds who have heard of Amnesty International but don’t understand what the organization does, or how they can help. They care about people and the world that they live in, but find they are too busy and preoccupied to do anything about it. These young people are unable to give much money, but can ‘give’ in other ways: e.g. time or advocacy.
Strategy / “... to win the hearts of millennials, we need to help them understand our cause. And we need to do so in their language.” - Randy Hawthorne, Nonprofit Hub
Insight / Just because you look at something, doesn't mean you see it.
Solution / Amnesty International's Yellow Lens, a campaign that will work in tandem with today’s information overload highlighting the injustices that our fellow humans face across the globe.
Watch the campaign come to life in our case study video above.
Examples of social media posts.
Print Ad (with all layers)
An example of our guerrilla methods.
NAMI, Don't Bottle It Up: Rebrand & Campaign
Problems / (1) NAMI's outdated branding, poor awareness of services (2) Students' methods of self-treatment (most commonly alcohol & substances), and they aren't seeking help due to stigma
Target / College students, 18+ years old
Strategy / Communicate the suffocating effects of mental illness through physical executions.
Insight / Having mental illness and bottling up your feelings can feel like a constant state of pressure (you can even feel physically) inside of your head, with millions of things racing through your mind, and you just can’t keep up.
Solution / Create a campaign centered around cathartic methods of releasing one’s anxieties and worries, with the power of NAMI.
Credits / Marissa Ebanks | Strategy, Art Direction, Design, Copy
Original logo for NAMI.
Refreshed logo for NAMI. The original (and odd) font they used for their acronym just didn’t suit their professionalism, intelligence, and most-of-all, compassion. I simplified their wave symbol into something that would be more approachable and understood by the target.
NAMI's original website.
Updated the look of their website. I condensed their navigation making it easier for the user, because the last thing you want someone with mental illness to feel is overwhelmed.
Above are print ads that would be placed across campuses, in health and counseling centers, etc.
Above are touchpoints that resonate with the target and their daily activities; branded coffee sleeves and water bottles from their on-campus café, and the elevators that students take to get to class. Elevators tend to be already slightly claustrophobic, so why not use that as an advantage to communicate the suffocating effects of mental illness?
With all of these points of contact and learning about NAMI from their universities & colleges, students are lead to NAMI's website. Once the campaign has launched, their homepage will feature a splash image advertising the Don’t Bottle It Up Campaign, where students can find out the events occurring in the series… For example, the first event focuses on the students coming together to understand one another and create a sense of belonging. It helps the target understand that they aren’t and never were alone, as well as teaching a positive method of self-treatment.
future lions 2015: look on the blue side
Objective / Future Lions 2015: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
Target / Young professionals, Gen X
Strategy / Sometimes being blue can be a good thing.
Insight / Mondays are a universal sign of gloom for many working professionals.
Solution / Offer a break from the chaos of Mondays and a moment of happiness through favorite childhood games and free Oreos to gloomy workers.
Credits / Natalie Monte / Strategy, Copy, Art Direction Marissa Ebanks: Strategy, Art Direction, Copy, Animation
Look on the Blue Side
Objective / Create labels for a fictional brewery (or winery, etc.) and create an original line of beverages.
Target / 21-30 year olds
Strategy / To create a beer that has it all: personality, looks, and great taste.
Insight / While the quality/taste of the beer matters, it's always more fun to have a little personality/conversation piece when drinking.
Solution / A beer fit for the connoisseur with the sass of Shakespeare.
Credits / Marissa Ebanks | Art Direction, Design, Copy
I wanted to experiment with handlettering and the texture it can create through my designs. I wanted each of the lettering of the beer names to take on the tone or feeling of the stories they were based on, above are the finals!
I originally planned to use a handlettered version of my brewery name, but after a few tests, my instructor and I felt text on a path would be best for the hierarchy of each label's logo.
Background / In March 1978, San Diego was the first place to be graced by the expansive menu of Souplantation (known as Sweet Tomatoes outside of Southern Cali). Fast forward to the present, there are now (only) 128 Souplantation/Sweet Tomatoes restaurants in 15 states, lacking the size and prominence of their competition (ex. Panera Bread).
Objective / Create a print campaign for a brand of our choice... and exercise (and flex) our copywriting muscle.
Target / Young adults (18-28 years old), male and female, looking for something different, healthy, AND casual.
Single Minded Proposition / The salad bar is the star of the show.
Big Idea & Solution / Over 1,000,000 combinations. Whether they like it or not.
Credits / Marissa Ebanks | Art Direction, Design, Copy
Comments / I wanted to focus on the limitless possibilities that Sweet Tomatoes's yummy salad bar has, but the fruits and veggies were a little on edge :^)
Background & Problem /
Invented back in 1988 by founder Curt Jones, Dippin’s Dots is a creamy confection created by utilizing the temperature of liquid nitrogen to flash freeze ice cream.
Unfortunately, they were not spared in the economic downturn in 2008, and has been struggling due to declined sales and a whopping debt of nearly $12 million. They filed for Chapter 11 bankruptcy protection in November 2011, and their product image has faded. With many other competitors & imitators, Dippin’ Dots is having trouble keeping up.
Objective / Bring life back to a struggling company's image.
Target / Children (4-12), AND their parents.
Insight / Kids should be celebrated, for even the smallest achievements.
Big Idea & Solution / Dippin’ Dots is one-of-a-kind, just like kids. So my partner and I created an intergrated campaign to show that Dippin’ Dots is the ice cream that kids deserve for being themselves.
Our first objective was to refresh the Dippin' Dots logo. By introducing a light, rounded font & combining playful colours, we found a happy middle that would both intrigue the child and gain the parent's trust.
Concept art for our new little friend, Dip Dot!
Watch Dip Dot come to life in the brand story we created!
Above is an example of a customizable print ad with stickers that a child can play with, making their own Dot and writing down their achievement for that day (also a great masterpiece for the fridge).
The colourful ads shown above will be placed in print and outdoor, spreading Dippin' Dots new messaging throughout the country.
Dip Dot and other Dots would be spread throughout metro areas, delivering a variety of positive messages in their speech bubbles. Not only is this a cute photo opportunity, but on the back, the Dots bear a QR Code that leads to a download of the new application, Create-A-Dot.
Dippin' Dots's Create-A-Dot app is where they can kids create their own flavour and have a chance to have it become reality, all by designing a character that is as unique as they are. They can also learn more about Dip Dot & his adventures through the application.
here's a peek at my collection of evergrowing personal work that I deem appropriate for the Internet :^)
quick self-doodle done for a past project
"#" dropcap for Ringling TypeClub's Annual Ligature Show (2016)
lyric poster ("Work" by Rihanna feat. Drake) for Ringling TypeClub's Annual Ligature Show (2016)