Our first objective was to refresh the Dippin' Dots logo. By introducing a light, rounded font & combining playful colours, we found a happy middle that would both intrigue the child  and gain the parent's trust.
 Concept art for our new little friend, Dip Dot!
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 Above is an example of a customizable print ad with stickers that a child can play with, making their own Dot and writing down their achievement for that day (also a great masterpiece for the fridge).
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 The colourful ads shown above will be placed in print and outdoor, spreading Dippin' Dots new messaging throughout the country.
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 Dip Dot and other Dots would be spread throughout metro areas, delivering a variety of positive messages in their speech bubbles. Not only is this a cute photo opportunity, but on the back, the Dots bear a QR Code that leads to a download of the new application, Create-A-Dot.
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 Dippin' Dots's Create-A-Dot app is where they can kids create their own flavour and have a chance to have it become reality, all by designing a character that is as unique as they are. They can also learn more about Dip Dot & his adventures through the application.
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